What is a “keyword”?
When we say keyword we are referring to the actual phrase/search terms(s) that your prospective customers are typing into Google to find your products and/or services.
For example: Let’s say you own a bakery in Denver, CO, and you bake wedding cakes. Well Jill (fictional bride) is getting married and needs a wedding cake. She’s looking for a quality bakery to fill that need. She obviously needs someone local to provide it for her. So she goes to Google and types in “wedding cakes denver”. That…”wedding cakes denver” is the keyword.
This is a fictional example, but really it’s not because this is exactly what happens EVERY DAY!
And when it does, if you are a wedding cake maker, you want your website to show up when Jill types that in. If you do, you have a very good chance of selling YOUR wedding cake to Jill for her big day.
Having your website be there on the 1st page of Google when Jill types that “keyword” in, only happens when your website is Search Engine Optimized and relevant FOR that keyword.
And THAT…is Search Engine Optimization.
Oh by the way…that keyword…”wedding cakes denver” gets typed into Google 260 times every month.